human diversity at work
NEWSLETTER
Sign-up for periodic newletters and tips via confidential e-mail
First name
Last name
Email
We respect your email privacy
DISCRIMINATE OR DIVERSIFY

Amazon.com Best Price           $44.06
Amazon.com Buy New              $49.95
Barnes and Noble
Buy it in Hardcover Here           $69.95
TESTIMONIALS
ENRIQUE RUIZ
Call (540) 446-3164

PositivePsyche.Biz Corp
PO Box 142
Lothian, MD 20711

enrique@positivepsyche.biz

The Book

"The trouble with the world is not that people know too little,
but that they know so many things that ain't so."
Mark Twain

"It is never too late to give up your prejudices" Henry David Thoreau

"If everyone is thinking alike, someone isn't thinking." General George Patton Jr.


•  What does Diversity really mean, and why should I care?
•  When did discrimination begin? And where do my prejudices come from?
•  Do we share common beliefs? And how are we different?
•  How can I ask and learn about other cultures without seeming racist or
   politically incorrect?
•  Why don't others understand and agree with my perspective and opinions?
•  How can I build better relationships at work and at home?
•  How can I gain new dimensions and perspectives?
•  How can understanding myself and others help me build stronger teams,
   engage workers and drive productivity and innovation?


And how can I use this knowledge to set my company up for success in a
rapidly-changing business world?


Enrique Ruiz's new book, Discriminate or Diversify, answers these questions and more in a one-of-a-kind, long overdue resource that explains how people can coexist, progress and support a new global economy. Because we cannot fully understand the present and effectively mold the future without understanding our past and ourselves, Enrique examines the history of discrimination; helps individuals identify, understand and move beyond their own selves and answers all the questions about other races and religions most of us are afraid to ask. The principles shared are sure to enhance communications within the home, business and your own community, making it a practical reference for every boardroom, classroom and family room.

As a leader, Discriminate or Diversify will help you:
•  Create a stronger, more productive and engaged workforce;
•  Develop a corporate culture where all employees feel included, respected, comfortable and able to do their
   best work;
•  Understand how (and why) people of different backgrounds "tick";
•  Welcome different perspectives and innovation that can offer unique competitive advantages;
•  Identify subliminal bias and prejudices;
•  Be your own change master;
•  Leverage the ability to make optimum decisions in situations where there are differences, similarities and
   related tensions;
•  See the benefits and limitations of different norms;
•  Structure synergistic and compelling work environments;
•  Accelerate years of understanding and insight into interpersonal relationship building and communication; and
•  Compound the three C's (curiosity, compassion and creativity) of your team members to yield far greater results
   than any individual could achieve alone.

E Pluribus Unum: Out of many, One

Given the proper nurturing, appreciation and freedom of expression, Diversity is one of the most powerful leveraging tools available to mankind. Greater richness, satisfaction and effectiveness are possible in this complex world. To expand our horizons we need to look across psychological fences of cultural division, political boundaries, gender and educational differences, and even physical limitations, to understand the possibilities and reap the rewards!

Move away from the awkward, superficial, ineffective and controversial dialogue as summarized by a Las Vegas reporter in 2009 covering Diversity topics as:

•  Political correctness,
•  Statistical achievement,
•  Focus on color and gender representation,
•  Feel good "multiculturalism" drivel, and
•  "Inter-group" dialogues to "explore, question and confront existing tensions and divisions."

Develop enhanced diplomatic, cultural and social skills by better understanding individuals. Each individual has a history -- one that includes experiences, culture, faith, family, survival and education -- and so each of us has a completely different vantage point. These differing perspectives, if properly and fully tapped, can offer a tremendous competitive advantage to organizations. Most training programs, however, are regarded by workers as superficial and a waste of time. The basic message of "embrace diversity because it is good for us and it is the future" often fails to resonate or to offer effective strategies for how to understand and connect, not just accept, one another.

In a global society where we're all more closely intertwined than ever before, we depend on each other locally and internationally. Discriminate or Diversify has been recognized as a one-of-a-kind compendium, exploring and highlighting the commonalities of different cultures, faiths, skin color, complexion, customs, education, experience. Readers begin to see their own hidden biases and prejudices -- and begin to understand "the other side," so they can build bridges of trust where intellectual capital reservoirs can be willingly created.

Get Your Copy:

Discriminate or Diversify is available at Amazon.com (Best Price $44.06 or Buy New $49.95), Barnes and Noble.

Volume discounts are offered through www.positivepsyche.ws. We also offer speaking, training and consulting services to help you achieve your staff and customer inclusion objectives -- and jump start your diversity journey.

ISBN: 978-0-578-01734-1 (Paperback) and 978-0-615-25760-0 (Hardcover)

Available for instant download at www.positivepsyche.ws
Wisher, Washer, Wishy-Washy  |  The "W" Characters  |  Lost Love  |  PositivePsyche.Biz
Copyright 2009-2010 © PositivePsyche.Biz Corp. All rights reserved.